Education

University of Georgia

Bachelors of Business Administration in Marketing

Aug 2007 - May 2011 | Athens, GA

Experience

Engauge

Social Engagement Coordinator

Oct 2012 - Present | Atlanta, GA

Manage a mix of social communities, and create content for a number of brands, including Fortune 100 clients.

Work on social influencer programs.

Create social content strategies and assist in broader digital strategies.

Work on analytics reporting.

Create and present multiple client-specific recommendations and POVs.

Manage a  number agency vendor relationships.

Write blog posts and agency POVs. 


Engauge

Associate Social Engagement Coordinator

Nov 2011 - Oct 2012 | Atlanta, GA

Managed a mix of social communities for a number of brands, including Fortune 100 clients.

Managed content, created monthly calendars and wrote copy for these brands.

Worked on social influencer programs.

Supported  in implementation of social and digital strategies.

Assisted with monthly analytics reports. Helped start the Engauge Innovation Report.

Worked on agency POVs blog posts. 


Engauge

Entern

July 2011 - Oct 2011 | Atlanta, GA

Worked with the email department to design, code and strategize for emails and campaigns. 

Worked with the digital innovations group (DIG) to provide research and deck creation in the mobile and social departments. 

Also created content calendars and copy, as well as helping with a number of Twitter campaigns. 


The AMA Company

Junior Associate

Feb 2010 - May 2011 | Athens, GA

Worked with a local Athens-area restaurant to provide marketing services at no cost to them, leading to an increase in catering sales and campus awareness of the business. Worked on social media outlets and graphic design.

Performed market research for Tutoring Zone and planned campaigns and events. Explored a webkit based mobile web application for them. 


UGA Press

Marketing Intern

May 2010 - July 2010 | Athens, GA

Conducted research on new and potential clients.

Prepared direct mail materials.


Micah's Jewelry Inc.

I. T. Coordinator

May 2008 - May 2011 | Atlanta, GA

Maintained website – record, edit and upload new merchandise.

Designed various marketing brochures introducing new product lines.

Various clerical and engraving work.


Royal Diadem Ministries

I. T. & Publicity Assistant

June 2007 - May 2011 | Social Circle, GA

Aided in running sound equipment.

Designed and coordinated the distribution of event and general publicity materials.

Oversaw social media operations & assisted in website maintenance.

Skills

Software

Adobe Photoshop, Adobe Dreamweaver, Basecamp, Subversion, and file-transfer protocol clients.


Social and Email

Adobe Social, Social Engage, Syncapse, Hootsuite, Vitrue (Oracle), Argyle Social,  ExactTarget, MailChimp, and Pardot.

References

Available Upon Request

leesnewton@gmail.com  |  7064741788 Mobile