Lee Newton
Social Engagement Coordinator
Atlanta, GA, United States
Manage a mix of social communities, and create content for a number of brands, including Fortune 100 clients.
Work on social influencer programs.
Create social content strategies and assist in broader digital strategies.
Work on analytics reporting.
Create and present multiple client-specific recommendations and POVs.
Manage a number agency vendor relationships.
Write blog posts and agency POVs.
Managed a mix of social communities for a number of brands, including Fortune 100 clients.
Managed content, created monthly calendars and wrote copy for these brands.
Worked on social influencer programs.
Supported in implementation of social and digital strategies.
Assisted with monthly analytics reports. Helped start the Engauge Innovation Report.
Worked on agency POVs blog posts.
Worked with the email department to design, code and strategize for emails and campaigns.
Worked with the digital innovations group (DIG) to provide research and deck creation in the mobile and social departments.
Also created content calendars and copy, as well as helping with a number of Twitter campaigns.
Worked with a local Athens-area restaurant to provide marketing services at no cost to them, leading to an increase in catering sales and campus awareness of the business. Worked on social media outlets and graphic design.
Performed market research for Tutoring Zone and planned campaigns and events. Explored a webkit based mobile web application for them.
Conducted research on new and potential clients.
Prepared direct mail materials.
Maintained website – record, edit and upload new merchandise.
Designed various marketing brochures introducing new product lines.
Various clerical and engraving work.
Aided in running sound equipment.
Designed and coordinated the distribution of event and general publicity materials.
Oversaw social media operations & assisted in website maintenance.
Adobe Photoshop, Adobe Dreamweaver, Basecamp, Subversion, and file-transfer protocol clients.
Adobe Social, Social Engage, Syncapse, Hootsuite, Vitrue (Oracle), Argyle Social, ExactTarget, MailChimp, and Pardot.